Basically, the website for "pacific rim" had a design your own robot feature. You could give it a name and a country. As usual, kids on the internet took it to a whole new level.
here's the official description
The Jaeger Designer is an online app created by Warner Brothers to promote
the 2013 science fiction film Pacific Rim directed
by Guillermo del Toro, in which humans pilot gigantic humanoid mechas called Jaegers to fight against colossal monsters.
Following its release and coverage by various websites in May and June of 2013,
many fans used it to generate non-serious Jaegers using a variety of humorous
phrases and nationality stereotypes.
Origin
Pacific Rim[3] is
a 2013 American science fiction film directed by Guillermo del Toro and
released by the American film production company Legendary Pictures. The film
is set in the 2020s, when Earth is under attack by colossal monsters called Kaiju.
To fight these monsters humanity has created gigantic humanoid mechas called Jaegers.
To promote the film, Warner Bros added a Jaeger Designer app[1] to
the official site[2] on
May 11th, 2013, which allowed users to customize their own Jaegers alongside
given them a name and a country of origin.
